Monday, February 15, 2010

Pretentious BS

Apparently the world's best restaurant, El Bulli, is closing because it loses money.

If the amount people pay doesn't exceed your costs, your business is by definition a failure. You however may not be a failure; better to try an idea and fail than not to try at all. But if you've got a massive waiting list and you're too stupid to raise your prices, then you are a failure.

Yet we are supposed to get all excited about places like this, to lust after going there. Personally there's a thousand other things I'd rather do with the time and energy it would take to pursue this or many other over-subscribed events and locations. They may not provide the same bragging rights, but the choice between living your life for your own enjoyment vs. impressing other people seems a no brainer to me.

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