News flash for the web site designer who decided that http://www.priorityclub.com should bring up the Chinese version of the site because it's detected that you're in China (presumably from the IP address): because you're in China doesn't mean you can read Chinese!
Like so many examples of bad design, this is basically a case of a good idea badly executed that could easily and inexpensively be fixed (in this case the solution is as simple as adding a "click here for English" hyperlink).
By the way my colleagues here in the Beijing office tell me the answer is "ben" (pronounced more like "bn" as best I can tell).
Update: There actually is a drop down box for language selection. Of course if you don't read Chinese how would you know that this is it:
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