Saturday, September 10, 2005

Coffee, always to go?

They've just finished a major renovation of our local Safeway supermarket in Steamboat Springs and as part of the improvements they've installed a Starbucks.

That wasn't too big a shock since I'd seen a supermarket with an in-store Starbucks before. What really left me gobsmacked was the fact that they've also installed cupholders on the supermarket trolleys (ok it's a 'cart' here in America). Yes, you read that correctly, the supermarket carts have cupholders so you can buy your Starbucks and drink it while you shop, and if you have any left I'm sure you can drink the rest in your 12 cupholder SUV on the way home. Of course then you'll have completely missed the entire point of coffee, which is the experience of sitting quietly at a table with a good book, or with an old friend (or an old book / good friend if you prefer), and savouring the moment, but I'm sure life's too short to actually stop and enjoy it.

1 comment:

Evan said...

Yes, one of the worst aspects of American coffee culture is the inability to sit down for 5-10 minutes and enjoy it. Non-paper cups would be nice too!