Tuesday, January 18, 2011

Before you ditch your other distribution channels...

For several years airlines have been squeezing their traditional distribution channels like travel agents and driving business to their own websites. American Airlines took it a step further recently and withdrew its flights from other websites like Orbitz and Expedia.

I'm not criticising the strategy. Just saying that if you are going to do that you probably need to be extra, extra, extra careful about making sure that your website works!

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