Friday, December 05, 2008

How does it decide that?

I'm sitting in South Africa and browsing a web site of an Australian newspaper(1) and this is the ad that is displayed.

Since I live in the US and own a car there, I'm potentially the right target for this ad. But how on earth does this web site know that?

(1) The Courier Mail is a lousy paper. I only read it because it's Brisbane's local paper.

No comments: